LG Hellovision said on Sunday it has launched Trot Choice, a genre-focused monthly subscription product that allows unlimited viewing of popular trot content on its cable TV service, Hello tv.

Trot Choice is the second genre-focused product LG Hellovision has introduced, following its Chinese drama offering. It allows binge-watching in one place TV Chosun’s trot audition entertainment programmes Miss Trot and Mr Trot from season 1 through recent broadcasts.

Users can subscribe using a remote control in the Hello tv video-on-demand (VOD) menu and then watch the content. It is also available without a separate search on channel 131, a dedicated section on Hello tv set-top boxes.

The product costs 5,000 won a month, excluding value-added tax. LG Hellovision will provide TV coins worth 5,000 won that can be used on Hello tv to all new subscribers through this month. It will also give away chicken set coupons through a draw for subscribers.

Hong Won-deok (홍원덕), an executive director and head of LG Hellovision’s Consumer Group, said, "We will continue to expand genre-focused services that respect the tastes of specific enthusiast groups and strengthen Hello tv’s differentiated VOD content experience."