Dlive aims to develop Gwangjang Market into a leading Korean tourism attraction and build a mid- to long-term local coexistence model.

Dlive said on June 9 it signed a business agreement on June 8 with the Jongno Gwangjang Traditional Market Merchants Federation and the K Tourism Council in a meeting room of the Gwangjang Market Merchants Association in Jongno district, Seoul. The agreement covers revitalising the Gwangjang Market commercial district and fostering K-tourism content.

The participating organisations will plan and run various regional events through mutual cooperation. They will turn the food culture and local stories of Gwangjang Market, one of the essential courses for foreign visitors, into content. The plan is to solidify the market’s brand as a "K-food mecca."

They also plan to build a mid- to long-term partnership to develop Gwangjang Market into a strong brand that symbolises Seoul, like Oktoberfest, which represents Munich, Germany.

A Dlive official said the goal is to build a "seasonal urban tourism brand" by combining sustainable local convergence content with the strong K-food tourism platform of Gwangjang Market. The official said he hopes the agreement will serve as a starting point for shared growth in revitalising the local economy among Dlive, Gwangjang Market, the K Tourism Council and local governments.