Adobe said on Thursday it has carried out major updates across Adobe GenStudio.

The update is centered on the newly launched Adobe Brand Intelligence. It continuously learns not only from static materials such as brand guidelines but also qualitative data such as review feedback and approval and rejection histories. This is designed to help AI agents automatically produce content that matches a brand identity.

Adobe also added new features. A workflow optimisation agent available in the work management tool Adobe Workfront automates the planning, review and approval stages, and supports assigning AI agents directly as collaborators within projects.

Adobe also introduced a dedicated canvas interface for creating campaign briefs. Adobe Firefly Creative Production for enterprises enables end-to-end production workflow setup and batch asset creation.

Adobe will also work with Nvidia to further advance 3D digital twin workflows.

Varun Parmar (바룬 파머), head of Adobe GenStudio and Firefly Enterprise, said, "The end-to-end process of delivering marketing campaigns and customer experiences has long been constrained by inefficient processes and disconnected workflows." He added, "Adobe provides enterprises with tools that can optimise the content supply chain by integrating Brand Intelligence, agentic automation and AI-powered workflows, and supports teams in having a single solution to create, manage and optimise content experiences at scale."