Hecto Healthcare's inner beauty brand Only Ritual will debut in global markets an integrated portfolio expanded from inner beauty to skincare. Only Ritual said on Sunday it will take part in CBE 2026 (China Beauty Expo 2026), to be held in Shanghai from May 12 to 14.

CBE is Asia's largest beauty industry exhibition, with global beauty companies and buyers taking part. Only Ritual plans to use the show to signal a shift toward becoming an integrated beauty solutions brand focused on "eat, apply and attach" and to accelerate its entry into the Chinese market.

The booth will be built around the brand's core concept, "One Day Ritual". It will place three flagship products carried at domestic health and beauty store Olive Young at the forefront and also introduce the superfood-based Healthy Green Cleanse to expand the lineup. It will push products validated through Olive Young sales performance to raise the likelihood of cooperation with local distribution buyers. The skincare line is set for a formal domestic launch in June.

Among the products on display, Only Ritual Slimming Cut Diet is a product recognized by the Ministry of Food and Drug Safety for functionality and contains resistant maltodextrin and Garcinia cambogia extract. It can help manage post-meal blood sugar rises, improve bowel movements and reduce body fat. Only Ritual Glow Up Collagen is an inner beauty product combining 3,000 mg of low-molecular fish collagen and 500 mg of liposomal glutathione with 85 percent purity.

Only Ritual Reset V-Line, launched this year, is a jelly stick made by blending organic cactus fruit concentrate powder and minerals. It is aimed at supporting everyday circulation and balance management. Healthy Green Cleanse is a superfood blend product that includes organic curly kale from New Zealand and proposes balanced nutrition management.

At the venue, the company will run follow events and photo verification programs using major Chinese social media platforms such as Xiaohongshu and WeChat. Participating customers will receive inner beauty trial kits, skincare samples and brand goods. It aims to both expand touchpoints with China's MZ generation and seek business cooperation opportunities with buyers.

A Hecto Healthcare official said, "Through participation in CBE 2026, we have come to debut in global markets for the first time the brand direction expanded from inner beauty to skincare." The official said, "We will continue to steadily expand our touchpoints with global consumers based on the concept of 'One Day Ritual.'"