[DigitalToday reporter Chi-gyu Hwang] Collaboration software company Atlassian said it won back customers from major IT service management (ITSM) rivals on its biggest scale ever in the last quarter.

The Register reported on May 1 that Atlassian CEO Mike Cannon-Brookes said on a fiscal third-quarter earnings conference call, "We have taken customers from major ITSM vendors on the biggest scale ever." He stressed that customers are leaving legacy systems and moving to a more modern, AI-native Atlassian platform.

He did not name any specific competitor, but The Register said the remarks were interpreted as targeting ServiceNow.

ServiceNow is facing threats not only from Atlassian but also from Salesforce. Salesforce CEO Marc Benioff said in a recent earnings announcement that it had secured 5 ServiceNow customers.

Atlassian's service collection, which is specialised in service management, includes Jira Service Management and has exceeded $1 billion in annual recurring revenue (ARR).

That is growth of more than 30 percent from a year earlier. The Register reported that 75 percent of Fortune 500 companies use Atlassian's service collection, and 60 percent of service collection customers also use it in departments such as human resources and marketing, beyond IT.