Sui has designated South Korea as its top priority market in Asia and said it will expand cooperation centred on financial institutions and big tech companies once stablecoin regulation becomes clearer in the country.

Adeniyi Abiodun (아데니이 아비오둔), co-founder and chief product officer (CPO) of Mysten Labs, said at a press briefing in Seoul on Thursday that South Korea was the market the company prioritises most in Asia. He said it was discussing various partnerships not only in gaming but also with finance and big tech firms.

He said it would be difficult to disclose details of specific cooperation until rules and guidelines related to stablecoins in South Korea become clearer.

Sui on Thursday presented agentic finance as a core element of next-generation financial infrastructure. The company said it expects a structure in which AI agents make decisions on investments, remittances and payments on behalf of users to take hold, and it is building financial infrastructure on the Sui network accordingly.

Abiodun said agents will choose the fastest, cheapest and most efficient method. He stressed that Sui is suited to moving toward making the transfer of money online free of charge.

He also highlighted control mechanisms needed for agent-based payments. He said payment authority can be granted to AI agents at the protocol level while allowing detailed settings for where it can be used, limits, timing and counterparties, and that each transaction remains as an on-chain verifiable record, enabling tracking and settlement.

On its domestic market strategy, the company said institutionalising a won-based stablecoin could be a turning point for the industry. It said it is waiting for South Korea's stablecoin regulation and legislation, and expects the pace of market expansion to accelerate once institutional arrangements are in place.

It also said it has formed a partnership with South Korean table-order company Torder and is building a payment system using Sui infrastructure.

It also presented bitcoin finance as one of its key strategies. Abiodun introduced an infrastructure called "Hashi" designed to help institutions holding large amounts of bitcoin enter DeFi more safely, and said it will build an environment for stablecoin loans backed by bitcoin and structured financial products through it.

He said the market will expand around institutions and that more than 25 partners are already participating.

As part of its strategy to expand the developer ecosystem, it put forward Move, Sui's native language. Abiodun said Move has an object-oriented structure similar to C++, C# and Java, and that existing developers can learn it within 3 to 4 days.

He added that it is also investing in creating an environment where anyone can build applications as AI lowers barriers to entering development.

On security, the company presented an on-chain identification system as a solution. It said Sui's NS (Name System) links users' wallet addresses with easy-to-read names to reduce spoofing and phishing risks, and provides a stronger trust structure than existing centralised systems through cryptographic proof.

Abiodun said finance has always been a goal Sui has pursued. He said it will continue to support gaming, but opportunities are growing in markets combining AI and payments.

He added that if an environment emerges where AI makes investment and remittance decisions, Sui wants to become the infrastructure that supports that trend.