Indian startup Rocket has launched Rocket 1.0, an AI-based product strategy platform, TechCrunch reported on Sunday.

Vishal Virani (비샬 비라니), Rocket's co-founder and chief executive, said, "Code generation has already become commoditised," adding, "What to build is the part everyone is missing." The company says that while AI coding tools such as Cursor, Replit, Lovable and Claude Code have made writing code faster and easier, business strategy remains a gap.

Rocket said Rocket 1.0 connects research, product development and competitive intelligence in a single workflow. With only a text prompt, it generates a PDF product strategy report covering pricing strategy, unit economics and go-to-market strategy. TechCrunch said its pre-testing found the output was closer to a consulting report than a vibe-coding tool or chatbot. It added that some analysis appeared to combine existing data, meaning the results may need verification before business decisions are made.

Rocket 1.0 also offers a competitor-tracking function. It monitors changes to competitors' websites and traffic trends and uses more than 1,000 data sources, including Meta's advertising library and the Similarweb API.

Rocket offers three plans: $25 a month for application development, $250 a month for strategy and research, and a $350 plan that includes competitive intelligence. Virani said the $250 plan can generate 2 to 3 "McKinsey-level" research reports, positioning it as a lower-cost alternative to traditional consulting that can cost thousands of dollars.