[DigitalToday intern reporter Hong Kyung-min (홍경민)] OpenAI is stepping up app integration features that connect external apps directly inside ChatGPT to offer personalised services, accelerating efforts to expand its AI ecosystem.

TechCrunch reported on April 6 that ChatGPT users can now link accounts for major services such as Spotify, Canva and DoorDash within the chat window without visiting separate websites. That lets them handle everything from work tasks to shopping and travel bookings in one place.

Users can connect desired services in the Apps and Connectors section of the ChatGPT settings menu. The AI then accesses the user’s data to generate optimised outputs. The shift shows ChatGPT expanding beyond a simple conversational tool into a practical work platform.

Integration examples across sectors are also growing quickly. Changes are most noticeable in media and design. With Spotify, users can create playlists reflecting their tastes or manage their library. Design platform Canva can instantly produce draft slide decks or posters with specified formats and colours. Figma also offers functions to visualise ideas as flowcharts or diagrams and design product roadmaps.

Everyday convenience and commerce functions have also been significantly strengthened. DoorDash and Uber Eats support services such as adding ingredients to a cart based on meal plans or searching nearby restaurants. Target is running a beta version of gift recommendations for shoppers and cart checkout integration. Real estate platform Zillow improved listing search efficiency by applying detailed filters such as desired price range and number of bedrooms.

In travel and education, the role of a personal assistant is more emphasised. Expedia and Booking.com present lodging and flight options that consider budget, group size and transportation convenience, while Uber supports the process of calling a vehicle in unfamiliar places. Education platform Coursera recommends Python courses tailored to a user’s level and compares curricula, and Quizlet introduced a function that instantly converts conversations into study flashcards.

More recently, the service scope has expanded further with new partners. The Wix integration service launched in March 2026 helps users build functional websites using only text or voice commands and manage SEO and security settings. SeatGeek, launched the same month, provides seat visibility information for concerts and stadiums, and Angi connects users to request quotes through its home repair expert matching service.

OpenAI plans to secure additional partners such as OpenTable, PayPal and Walmart to broaden the service scope. For now, the feature is offered first to users in the United States and Canada, and a review for service expansion is also expected to proceed.

As app data is shared with ChatGPT when using the service, users should carefully review permission settings from a privacy protection perspective.

You can now chat with apps in ChatGPT. pic.twitter.com/T9Owi3POim