SOOP affiliate FreeBR said on Sunday it has changed its name to TTL Communications, or TTL, and will aim to become an integrated marketing company.

FreeBR is an agency that provides advertising production, distribution and marketing based on its own recording studio. It has operated in the audio advertising market, carrying out more than 6,000 campaigns for more than 4,000 partners over about 20 years.

The name change is a rebranding aimed at expanding its business scope from audio-focused operations to integrated marketing spanning advertising, digital, content advertising and offline marketing. It plans to strengthen its capabilities in running integrated campaigns, including advertising planning, production and operations, through collaboration with PlayD from December last year.

The new name, TTL, is an abbreviation for Transformation Trend Leader.

TTL has reorganised its business structure into three areas: media, digital and offline. "Media Ground" handles audio and video advertising. "Digital Ground" carries out data-based targeting and content distribution. "Offline Ground" creates customer touchpoints through pop-ups and BTL events where brands can be experienced.

A TTL Communications official said the company will strengthen integrated marketing across channels based on production capabilities and operational experience built up in audio advertising. The official said it will focus on creating campaigns that lead to client results.