Musinsa said on March 16 that Musinsa Trading will open a new store for backpack brand Jansport, which it officially distributes, at Lotte Department Store Busan flagship.
The Jansport store is on the seventh floor of the Lotte Department Store Busan flagship and covers 61 square metres. It is Jansport’s seventh official offline store and its second base in the Busan area. Musinsa Trading opened a store at Shinsegae Department Store Centum City in October last year.
Musinsa Trading has been steadily expanding offline channels since 2024, focusing on large shopping malls in major hubs. According to the company, Jansport’s offline sales last year grew by about twofold from a year earlier.
A Musinsa Trading official said, "Based on demand proven online, we are rolling out stores centered on the Seoul metropolitan area and the Busan region, and offline sales are posting a steady rise." The official added, "We will continue to strategically expand offline channels to strengthen customer touchpoints."
Shin-hye Ahn
doubletap@d-today.co.kr