Samsung Electronics took part in Europe’s largest education technology exhibition and unveiled education-focused solutions. Samsung Electronics said on Jan. 23 it participated in Bett 2026, held at ExCeL London in Britain from Jan. 21 to 23, and showcased AI-based education products. Bett is an annual education technology exhibition held in Britain, with about 600 companies from 130 countries and more than 35,000 education professionals taking part.

Samsung Electronics set up an exhibition space and displayed mobile devices including the Galaxy Book6 series, Galaxy XR and tablets. It also unveiled display solutions such as interactive whiteboards and large LED displays. Using these products, it implemented immersive and participatory learning environments.

It also held live demonstrations in a mock classroom. It ran various programmes, including lectures by Samsung and industry experts, drawing visitors’ interest. Samsung Electronics is expanding its lineup of AI-based products in the education market. It is focusing on developing solutions for both students and teachers.

Yoon Cheol-woong (윤철웅), head of Samsung Electronics’ British unit, said, “Samsung Electronics is providing AI-based solutions that can be flexibly applied to various users and classroom environments.” He added, “We plan to continue providing intuitive and highly reliable technologies and products that both create immersive learning environments tailored to students’ growth stages and help teachers focus more on teaching.”