InCross, an integrated marketing company and a unit of SK Networks, said on Tuesday it will conduct an open beta test of ResizeAD, a generative AI-based banner production automation agent, starting on the day.

ResizeAD is developed by AI specialist NexusAI and operated by InCross, which holds domestic business rights. The service automatically converts and generates banners to meet the specifications of major advertising platforms such as Naver and Google by uploading a single original file. After analysing the layer structure of the original design, it naturally fills blank space created by size changes using generative AI. It also automatically applies platform-specific guidelines such as automatic text wrapping and optimised placement of call-to-action buttons.

InCross said it expects adoption of ResizeAD to cut costs by more than 80 percent versus existing design agencies and reduce production time from hours to minutes.

The open beta test runs until March 31. Participating customers receive benefits including free credits to generate 200 banners, a special price for paid credits of 1,500 won per banner, and unlimited re-downloads for 90 days.

InCross CEO Yoonjeong Son (손윤정) said, "ResizeAD will go beyond a simple work-efficiency tool and serve as an AI agent that strengthens marketers' productivity."