Local community app Daangn said on Sunday it will fully apply its Instant Buy feature to improve the safety and convenience of e-coupon trading.

Instant Buy is a one-stop transaction method that covers payment through receipt, with safe payment applied by default to protect users. Daangn will launch a dedicated e-coupon category and plans to run all gifticon transactions that include barcodes or PIN numbers using Instant Buy.

The revamp was designed with the characteristics of e-coupons traded as digital codes in mind. It set up systematic safeguards to prevent risks such as already-used coupons or tampered information being traded.

The process has been automated. When a seller uploads an e-coupon image, the barcode and PIN number are recognised automatically, and buyers can pay by clicking the Instant Buy button without separate negotiation. Settlement is completed only after the buyer checks the coupon’s validity and confirms the purchase within 48 hours.

Daangn will temporarily cut the safe payment fee applied to Instant Buy e-coupon transactions to 2.2 percent from 3.3 percent. It will also provide an additional safeguard through its compensation system if problems occur during a transaction.

A Daangn official said the company focused on reducing risk factors that may arise due to the nature of e-coupon transactions and improving user convenience. The official said it will continue to enhance the transaction environment with user protection as its top value.