Meta employees have begun testing a prediction market app under development, the Wall Street Journal (WSJ) reported on Thursday, citing sources.
Meta has often tested apps with employees before releasing them to the public.
The report said Meta's prediction market app is currently called 'Takes'. Employees bet on questions or event outcomes using 'cred'. Unlike prediction markets such as Kalshi or Polymarket, they cannot wager real money. If a prediction is correct, they gain cred points, and if it is wrong, they lose them.
Takes has not been made public and whether it will be launched, and when, is unclear. Meta also declined to comment on the Takes app. Meta regularly runs so-called dogfooding, in which it has employees try new products first. Not every product moves beyond the testing stage, and names and features can change before launch, WSJ reported.
On Nov. 12, a question was posted on Takes asking whether former Apple CEO Tim Cook would become Nvidia's next CEO. At the time, most voters wagered that he would not. On the night of Nov. 13, there was also a question asking users to predict the winner of the popular quiz show 'Jeopardy'.
The New York Times earlier reported that Meta CEO Mark Zuckerberg (마크 저커버그) instructed an internal team to develop a prediction market app. At the time, the app was called 'Arena' internally. Zuckerberg has never publicly mentioned the app.
Prediction markets such as Kalshi and Polymarket have gained popularity in recent years, particularly among Generation Z. Meta has worked to keep Generation Z using its services.