Deliverd Korea, an AI-based global reverse direct-to-consumer e-commerce services company, said on Tuesday it took part in a K-culture fair in Melbourne to strengthen its push into the local market.

Deliverd Korea showcased products from South Korean beauty and lifestyle brands at the 2026 Melbourne K-culture Fair held at Melbourne Showgrounds in Australia from Nov. 5 to 7.

It ran a pop-up store and introduced its reverse direct-to-consumer service, which covers purchasing and payment for Korean products as well as overseas shipping, to local consumers.

Australia is one of Deliverd Korea's key overseas markets. Australia ranked third last year by transaction value by country. The company plans to expand support for South Korean brands entering the Australian market to meet local purchasing demand.

Kim Jong-ik (김종익), CEO of Deliverd Korea, said, "We will strengthen reverse direct-to-consumer services tailored to each market's characteristics and consumer demand and actively support South Korean companies' expansion overseas."

Deliverd Korea is developing technologies such as AI-based automated purchasing and overseas shipping cost forecasting. In June, it registered a patent related to AI-based technology for predicting shipping fees and delivery options.