Hana Financial Group is continuing volunteer activities at year-end through its social contribution campaign, "2026 ModuHana Day", including sharing kimchi, donations and resource recycling, and support for vulnerable groups.

Hana Financial said on Nov. 11 it held a launch ceremony for "2026 ModuHana Day" and a "Love Kimchi Sharing" event at its Myeong-dong headquarters in Seoul.

ModuHana Day is Hana Financial's social contribution campaign, which began in 2011 and marks its 16th edition this year. This year it runs for two months through Jan. 11 under the theme, "From the warmth of Hana to everyone's happiness".

About 250 people attended the event, including Hana Financial Chairman Young-joo Ham (함영주), CEOs and employees of affiliates, and the Hana Family Love Volunteer Group. Participants made 11,111 heads of kimchi to deliver to vulnerable groups. They also visited the Yongrak Aenia House, a welfare facility for people with disabilities in Seoul's Yongsan district, and donated "happiness boxes" containing kimchi and personal hygiene items.

It is also running the "Donation for Everyone" and "Resource Recycling for Everyone" campaigns with customers and employees participating together. The group installed kiosks at its headquarters buildings in Cheongna, Myeong-dong, Euljiro, Gangnam and Yeouido, where people can donate 3,000 won per donation to support children who provide family care.

It is also operating collection boxes for donations of small electronic devices and supporting free in-home collection of large discarded home appliances through the Hana OneQ app. If the number of campaign participation cases reaches 1,111, it plans to additionally provide learning aids to 111 children in vulnerable groups.

Hana Financial Chairman Ham said, "Sharing that is put into practice will be a valuable force that changes our society to become warmer."