[DigitalToday Reporter Lee Ho-jung (이호정)] Naver is joining hands with Paris Baguette to expand Naver Plus Membership’s offline benefits into the food and beverage sector.

Naver said on Nov. 11 it will offer Naver Plus Membership users discount and points benefits worth up to 10 percent of the purchase amount at about 3,400 Paris Baguette stores nationwide.

If users pay with an N Pay QR code, 5 percent of the purchase amount is discounted immediately. An additional 5 percent is credited as N Pay points. No separate benefit registration process is required.

The daily cap for the combined discount and points benefit is 10,000 won. For example, paying 100,000 won at Paris Baguette would provide an immediate 5,000 won discount and an additional 5,000 N Pay points.

Naver has been expanding the scope of Naver Plus Membership’s offline partnerships this year. It previously partnered with Aero K Airlines, GS Caltex and EBS to extend benefits into aviation, fueling and education.

The partnership with Paris Baguette will broaden membership benefits, which had focused on online shopping and digital content, into the offline food and beverage sector.

Jeong Han-na (정한나), Naver’s membership leader, said, "We are expanding offline partnerships so Naver Plus Membership users can enjoy more tangible benefits in daily life." She added, "We will continue to work to provide Naver’s differentiated membership experience through collaboration with diverse partners."