[DigitalToday reporter Sangyeop Oh] Bithumb said on Monday it was selected as the top-ranked company in the digital asset exchange category, newly created this year, in the 2026 National Customer Satisfaction Index (NCSI) survey chosen by the Korea Productivity Center.

The NCSI is an index that measures the satisfaction level of customers who actually used a product or service. Starting this year, the financial sector added a digital asset exchange category, and Bithumb received the highest rating among the companies surveyed.

Bithumb posted scores above the 2026 industry average in key items such as customer expectations, perceived quality and perceived value.

Bithumb has recently expanded trading convenience features, including introducing an easy non-face-to-face account-opening service and launching BithumbAI, which summarises market information in real time.

In customer support, it introduced a voice-recognition consultation support service at its customer centre, the first among domestic digital asset exchanges.

A Bithumb official said, "This result is meaningful in that it was achieved based on the quality and satisfaction customers experienced while directly using Bithumb's services." The official added, "We will continue to improve our services to create a trading environment that anyone can use conveniently."