Strategic experience marketing agency George P. Johnson (GPJ) said on Wednesday it has appointed Rich Jee (지용호) as Korea country head.

Jee, vice president and Korea country head at GPJ, has worked for more than 20 years in sales and marketing across technology, retail, fast-moving consumer goods (FMCG) and professional services. Most recently, he served as chief marketing officer for Amazon Web Services (AWS) Korea and as a global programme leader for the Asia Pacific and Japan (APJ) region.

During his time at AWS from 2015 until recently, he built and expanded the Korea marketing organisation from 2 people to a team of 30. He also led major market launches and expanded AWS Summit Seoul into a business-generation event attended by about 27,000 people, GPJ said.

He previously handled marketing and sales at Intel Korea, Tesco dunnhumby, Dell Computer Korea, Samjong KPMG and Kellogg Korea.

Jee said, "The boundaries between digital platforms, physical space and human interaction are disappearing. Korean brands are leading the world in how they build relationships with consumers, and the next opportunity lies in scaling this consumer engagement into measurable, long-term business value." He added, "GPJ has an outstanding reputation in terms of capability and the scale of its creative resources. I am pleased to join the GPJ team and be able to broaden GPJ's presence in Korea while building impactful experiences that drive real change for client partners."