Tesla's next-generation Roadster, unveiled at last, is heating up the electric supercar market with flashy performance and unconventional technology.

The vehicle drew attention with a presentation that made it appear to fly. It also drew focus as talk spread of a next-generation battery that can be charged in 10 minutes and a self-charging technology that uses compressed air. Tesla is seeking to differentiate it from existing electric vehicles by highlighting overwhelming performance, but detailed specifications such as actual charging performance and recharge time remain undisclosed.

Attention is on whether the Roadster, after a high-profile unveiling, can prove real-world driving performance and product competitiveness based on technological innovation and change the landscape of the electric supercar market.

ㆍ"It really flew" Tesla Roadster makes flashy entrance as it flies... 'one of a kind' ㆍTesla Roadster flaunts performance... can it win consumers in the electric supercar market ㆍTesla Roadster can self-charge with compressed air... recharge time not disclosed ㆍTesla's new Roadster charges in 10 minutes... equipped with the most advanced battery ever

It is literally a craze. Tesla's next-generation Roadster became a talking point after its unconventional unveiling performance, and parodies are spreading on social media. The scene that made the car appear to fly has drawn particular attention, and witty memes have followed suggesting that if there is no parking space, you can just make the car fly up. The distinctive presentation has stimulated online users' imagination and humor, creating another round of buzz.

ㆍParody craze on social media after Tesla Roadster unveiling... no parking space? just fly up

But the next-generation Roadster has not been free of controversy over feasibility and commercial viability.

Tesla has said it cannot guarantee delivery to reservation holders. Questions are also being raised about whether the flying-like performance can be implemented on real roads. Some have even offered skeptical assessments of the Roadster's commercial value, adding to interest in whether the bold technology demonstration can lead to actual mass production and sales. Despite the spectacle, how far the Roadster can be realized, given questions over production schedule, practicality and business viability, will be key.

ㆍThe show was flashy, but... Tesla tells Roadster reservation holders it cannot guarantee delivery ㆍCan the 'flying' Tesla Roadster run on real roads ㆍTesla Roadster gets harsh review as having "no commercial value"... what is the real goal?

Skepticism is also continuing in the electric supercar market over delays in mass production and delivery. While reservation holders who have waited nearly 10 years for the Roadster still have not received deliveries, rival electric vehicle makers have taken orders and carried out deliveries to get a jump on the market. DeLorean has also thrown down the gauntlet in electric vertical takeoff and landing (eVTOL) racing, as if aiming to realize a flying car before Tesla.

ㆍTesla Roadster not delivered for 10 years... rival EVs already taking orders and making deliveries ㆍWill it fly before Tesla... DeLorean challenges eVTOL racing

In China's auto market, as the shift to electric vehicles accelerates, changes within the industry are also becoming clearer.

Sales of internal combustion engine cars in September plunged 49 percent and the share of EVs expanded to 67 percent. Passenger EVs are leading the market and electric buses are showing signs of saturation, while large electric trucks are emerging as a new growth area. Still, profitability pressure on Chinese companies such as BYD is expected to grow as tax benefits for exports are reduced.

ㆍChina's September auto sales... internal combustion cars plunge 49 percent, EV share 67 percent ㆍChina EV market... passenger cars dominate, electric buses saturated, large trucks grow rapidly ㆍChina to cut tax benefits for EV exports... profitability burden rises for BYD and others

As Chinese EV makers speed up their push into overseas markets, changes are also emerging in the interest and buying strategies of local consumers. Xpeng has set a goal of selling 500,000 EVs in Europe as it moves to expand its market, and in Canada, 42 percent of consumers were found to be holding off on purchases while waiting for Chinese EVs to launch. As Chinese companies' overseas expansion accelerates, it appears to be affecting competition in the global EV market as well as consumers' choices.

ㆍ"We will sell 500,000 EVs in Europe"... China's Xpeng makes its move ㆍ"We will wait until Chinese EVs arrive"... 42 percent of Canadian consumers delay purchases

South Korea's mobility industry is moving to commercialise autonomous driving, automate vehicle management and expand driver convenience services.

Humax Mobility is pushing ahead with AI-based vehicle inspection demonstrations to prepare for the robotaxi era, and A2Z will deploy a Level 4 autonomous driving shuttle at the Gangneung ITS World Congress to showcase its technology. Whistle is providing a parking and stopping enforcement alert service in Gwangmyeong City to improve driver convenience. Changes in the domestic market are continuing, from autonomous driving demonstrations to everyday mobility services.

ㆍHumax Mobility pushes AI vehicle inspection demonstrations for robotaxi era ㆍA2Z deploys Level 4 autonomous driving shuttle at Gangneung ITS congress ㆍWhistle provides parking and stopping enforcement alert service in Gwangmyeong City

Japan's auto industry is also responding to market changes by reshaping its EV businesses and developing next-generation models.

Taiwan's Foxconn acquired a 50 percent stake in Mitsubishi Electric Mobility and moved to target Japan's EV platform market. Toyota plans to produce a next-generation Corolla, including an EV, in China in 2028.

ㆍFoxconn acquires 50 percent of Mitsubishi Electric Mobility... bet on Japan EV platform ㆍToyota to produce next-generation Corolla in China in 2028... including an EV

U.S. electric bicycle maker Lectric launched a new electric commuter bike, the XPress Lite, priced at $1,099 (about 1.47 million won). It is positioned as a practical product for commuting and everyday travel, with reduced weight and a lower price than existing popular models.

ㆍLighter and cheaper... Lectric launches value-focused urban e-bike