[DigitalToday reporter Sangyeop Oh] KB Asset Management has unified its website so investors can check fund and exchange-traded fund (ETF) information in one place, and strengthened its artificial intelligence (AI)-based investment information services.

KB Asset Management said on Sept. 21 it has newly launched a single website integrating its fund and RISE ETF sites.

The company said it combined the fund and RISE ETF websites that had been run separately and redesigned the main page around ETFs. It also simplified navigation between fund and ETF pages so investors can continue checking information related to products of interest.

It also strengthened integrated search. By entering a single search term, users can search fund and ETF products at the same time and check related information including holdings and investment themes, as well as product names.

It also expanded AI-based investment information services. On its conversational AI service RISE AI, users can ask questions about product information and market trends. It also provides explanations of key terms encountered during ETF investing, such as distributions and tracking error.

It also added an AI summary function for each product. AI summarises key points in product materials such as prospectuses and management reports so investors can check needed information more quickly.

It reorganised investment content so that fund, ETF and pension investment guides, as well as market analysis by management and research experts, can be viewed in one place based on investors' interests and investment level. It also revamped the site's information structure so search engines and generative AI can recognise content more accurately.

Lee Haedong (이해동), head of the digital marketing division at KB Asset Management, said, "Through this revamp, we improved the service so customers can find investment information more quickly and accurately." He added, "We will strengthen AI-based investment information services and develop it into a platform that provides practical help to customers."