NOL, operated by Nol Universe, introduced a new membership tier scheme called NOL VIP, it said on Sept. 18. The move follows an earlier service integration of travel, leisure and culture product categories. The new scheme is a follow-up step that links consolidated usage records to a single benefits system.

The scheme has three tiers: Silver, Gold and Platinum. Members are assigned Silver upon sign-up, while Gold and Platinum are determined by usage over the previous 12 months. The first regular upgrade takes place on the first day of next month, and tiers are re-assigned on the first day of every month thereafter.

New members are given an experience period allowing them to try Gold-tier benefits for 7 days. Gold members can use dedicated "VIP special price" offers, and those upgrading to Gold for the first time receive a welcome coupon pack worth up to 138,000 won. Platinum members receive the highest level of discounts on NOL and a dedicated coupon pack every month.

Customers upgraded to Platinum on the first day of next month will also gain eligibility to enter for free for "NOL FESTIVAL", a music festival hosted by Nol Universe. The entry period runs from the upgrade date through Oct. 11.

Miseon Jo (조미선), chief marketing officer at Nol Universe, said, "Following the service integration, we have also revamped the member benefits system so customers can enjoy more benefits the more they use NOL." She added, "We plan to continue expanding differentiated benefits reflecting customers' usage patterns and needs to strengthen NOL's member services."