NOL, operated by Nol Universe, said on Tuesday it has integrated services from NOL Interpark Tour and NOL Ticket into NOL. The integration reshaped products and services previously offered by each platform, including domestic and overseas accommodation, flights, packages, tours and activities, as well as performances, exhibitions and leisure, around NOL.

Existing NOL Interpark Tour and NOL Ticket customers can switch to the integrated NOL membership without re-registering and continue to view their existing reservation records. Triple is also set to be integrated into NOL in early November.

NOL has been expanding services beyond product search and booking through offerings including its conversational AI service, "AI Nori," and an AI-based curation feature, "Discovery," which plans travel itineraries and suggests personalised content. The integration also strengthened its product and content base across travel, leisure and culture. NOL plans to connect AI technology with accumulated products, content and customer usage experience to suggest travel and leisure options tailored to individual preferences and support users from planning through execution.

NOL also plans to speed up implementation of an "AI Travel Agency" (ATA) that links customers' entire travel and leisure journey.

Yoon Hyun-mo (윤현모), chief product officer at Nol Universe, said the integration is a starting point to connect travel and leisure products and functions customers have used across different services into a single NOL platform and offer broader choices. He said the company plans to continue adding core functions, including travel itineraries and AI, to create services that flow naturally from the moment customers explore and plan travel and leisure through to actually enjoying them.