Finance
Influencers eclipse financial experts for some young European investors, study finds
Finfluencers who share financial information in Switzerland have become a key source for young investors and ETF investors, a study showed. Among surveyed investors, 22 percent said they had seen finfluencer content, rising to 37 percent among ETF investors and 51 percent among ETF investors under 45. Women ETF investors more often reported improved understanding and influence on investment decisions than men, though results reflect subjective assessments.
