| Mobile Web

Grayscale launches U.S.-wide ads, ecosystem support amid outflows from Zcash ETF

Grayscale has launched a U.S.-wide advertising campaign and ecosystem support measures to stem outflows from its spot Zcash exchange-traded fund. It unveiled an education platform called Zcash Invest and began a large promotion that includes print ads in The Wall Street Journal. Grayscale said it will devote all sponsor fees from the first year after the ZCSH conversion to development, marketing and education, and it has pledged $1 million in grants to nonprofits.