Games & Commerce
Sales-linked ads remove upfront payment burden for online malls
Advertising is often the starting point for growth at online shopping malls, but brands face upfront cash pressure because costs arise before results can be confirmed. Cafe24 says its sales-linked advertising model changes that structure by settling ad costs after sales occur. The company says the approach can help both first-time advertisers and brands seeking to scale campaigns. Cafe24 cited cases in which brands reported higher sales and improved ROAS after adopting the model.
