Telecommunications & Media
Walmart completes Vibe acquisition, expands connected TV advertising
Walmart has completed its acquisition of streaming TV advertising platform Vibe.co and folded it into its connected TV advertising platform, Walmart Connect. TechCrunch reported the deal, first announced in June, was completed. The Wall Street Journal previously reported Walmart paid $1.4 billion. Vibe operates a self-service platform that helps small and midsize brands run streaming TV ad campaigns across multiple publishers.
