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TikTok expands support for live music creators, linking online and offline performances

TikTok said on March 30 it will expand support programmes this year for music creators active on TikTok Live. The company said the number of domestic music live creators rose by about 10 times over the past year after it ran music events and creator development programmes. TikTok plans to build a structure that helps creators form fandoms, link online activity to offline performances and create a growth path that could extend to global stages.