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Industry

HiteJinro names Son Heung-min as new Tera model

HiteJinro said on March 3 it has selected Son Heung-min as the new model for its Tera brand. It said Son’s dynamic energy as an active player fits Tera’s brand image. The company said it expects synergy between Tera’s 7th anniversary and Son, who is associated with the number 7. It plans TV commercials and follow-up campaigns, including edition releases and brand day events.

AI & Enterprise

China\'s Illuvatar CoreX unveils multi-year GPU roadmap, targets global market

Chinese AI semiconductor startup Illuvatar CoreX Semiconductor unveiled a multi-year GPU architecture roadmap and introduced an edge computing product line. It said its first architecture, Tianshu, outperformed Nvidia\'s Hopper platform, and said later designs target Blackwell and Rubin. The company also introduced TY-series edge products and said TY1000 surpassed Nvidia\'s AGX Orin in tests. It listed in Hong Kong on Jan. 8 and reported rising revenue alongside widening losses.