Games & Commerce
Netflix confident despite drop in viewing time, hints at price hikes and more ads
Netflix has set stronger monetisation as a key task amid concerns over falling viewing time. It said it would raise prices when needed and increase advertiser demand, while expanding originals, live events and third-party content. Viewing metrics have declined, and Netflix has carried out layoffs and executive changes. It cited NFL broadcasts, a Grand Theft Auto VI preview and a TF1 partnership as expansion examples.
