AI & Enterprise
IGAWorks unveils WorksFM to build consumer behaviour AI foundation model
AI data company IGAWorks said on Aug. 28 it has built its in-house AI foundation model, WorksFM, based on real consumer behaviour data covering 34 million people. Through WorksFM, it plans to develop the Consumer LBM, or Large Behavior Model, to understand consumer behaviour and infer future actions. The model focuses on learning behaviour flows across app use, payments, offline visits, ad responses and TV viewing.
