Games & Commerce
One in five new Steam games uses AI, lowering development barrier but raising trust hurdle
AI is spreading across game development, lowering production barriers, but user backlash when AI use is revealed is creating new hurdles around disclosure, review and trust, an analysis said. SteamDB data showed 1,704 of 8,700 titles in Steam Next Fest carried a generative AI tag. Korean game companies are adopting generative AI widely, including across entire firms. Still, disputes over AI use and job insecurity concerns are growing.
