AI & Enterprise
84 percent of South Korean firms say data is key to AI success; 61 percent struggle to use it
Salesforce on Tuesday released a State of Data & Analytics report covering about 8,000 companies worldwide, including 500 in South Korea. Around 60 percent of South Korean firms said they are data-driven, up 28 percentage points from 2023, and 75 percent reported greater pressure to create business value from data. But 84 percent of leading firms cited a strong data foundation as key to AI success, while 61 percent said they struggle to connect data to business priorities.
