AI & Enterprise
CJ MezzoMedia upgrades AI ad platform ADLY, revamps it as SaaS
CJ MezzoMedia said on Wednesday it has revamped its AI-based integrated advertising operations platform, ADLY, into a software-as-a-service platform upgraded with AI technology and predictive models. It said the update strengthens Reach Caster, a solution for exploration and forecasting at the advertising strategy stage, and expands reach forecasting from digital to TV. The company also said it standardised its AI into the SpinX engine, applying it across key solutions to improve performance and security.
