Industry
[Snapdragon Summit 2026] Qualcomm to build creators, fan communities to boost AI trust
Qualcomm plans to expand AI adoption by nurturing creators and fan communities, saying high-performance chips alone will not popularise agentic AI. Don McGuire (돈 맥과이어), Qualcomm’s chief marketing officer, said interest is the first step and belief is the start of behavioural change. He outlined four conditions to turn interest into trust and described partner types spanning communities, creators, ecosystems and brands. Qualcomm cited its 23 million-strong Snapdragon Insider community and an access program for emerging creators.
