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Volkswagen bets on SUVs and pickup trucks to turn around U.S. market

Volkswagen Group is treating the United States as a key base for a performance rebound and is moving to expand its SUV and pickup truck business. The plan aims to secure new growth drivers as profitability worsens in China and the group faces high U.S. tariffs. Chief executive Oliver Blume said the group is making large investments and is considering entry into off-road-focused SUV and pickup segments. The core is the Scout brand, with deliveries targeted for 2028.