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Observability competition heats up as Snowflake pushes data platform edge

Snowflake entered the observability market after acquiring Observe in January, putting it in competition with Cisco-owned Splunk, Datadog and New Relic. Jeremy Burton (제레미 버튼), Observe founder and head of Snowflake\'s observability business, said Snowflake’s data platform can strengthen competitiveness by addressing fragmented data and high costs. He also highlighted AI agents, and Snowflake’s launch of PG Lake and a public preview of Data Mirroring at Snowflake Summit 26 in San Francisco.