Crypto
Bitcoin \'digital gold\' narrative fails to sway U.S. public, survey finds
A survey found that describing bitcoin as “digital gold” does not resonate with the U.S. public. The Bitcoin Policy Institute said messages stressing storytelling and trust drew the most interest. Research involving surveys, focus groups and message testing found respondents valued control most, followed by proven performance, security, accessibility and ease of use. Potential buyers preferred explanations from friends, family and financial professionals. A Cleveland Fed study showed expected returns strongly influenced ownership.
