Telecommunications & Media
Apple weighs $200 to $500 price for first smart glasses, aims for mass market
Apple\'s first smart glasses are being designed as a strategy aimed at the broader eyewear market, not only competition with Meta, a report said. Apple is considering a $200 to $500 price range, with a direction closer to general consumers than luxury. Bloomberg\'s Mark Gurman said Apple expects its brand, industrial design and iPhone integration to drive demand, supported by its device ecosystem, retail network and AI features.