Games & Commerce
Netmarble to tighten new game criteria, revise multi-title strategy
Netmarble is shifting away from releasing new games in rapid succession and will focus on extending the lifespan and revenue of existing titles. It cut its second-half new-game lineup to three and plans to apply stricter launch standards while strengthening live-service operations. The company cited sustained growth in The Seven Deadly Sins: Grand Cross. Netmarble reported second-quarter revenue of 749.2 billion won and operating profit of 80.1 billion won, while costs rose on marketing and fees.
