Finance
Toss Ads measures awareness impact of public service ads, first applied to smoking cessation campaign
Viva Republica’s advertising service Toss Ads has applied an analysis method that measures differences in user awareness beyond ad views and clicks. Toss Ads said on Sept. 16 it took part in spreading ads for the Ministry of Health and Welfare and the Korea Health Promotion Institute’s “Don’t just cut down, quit now” campaign. The campaign aims to highlight e-cigarette risks and raise awareness about quitting.
