Kakao received a prime minister commendation for contributing to the digital transformation of traditional markets and shopping districts and for helping revitalise local commercial areas. The company said it was recognised for its Project Dangol programme, which supports digital training and marketing for small merchants. Kakao also cited participation by 325 commercial districts, the opening of about 4,000 KakaoTalk channels and new initiatives launched this year.

Kakao has applied generative AI to its KakaoTalk Channel AI 상담 service, Kanana Counseling Manager, to strengthen customer support functions. The company added a feature that generates answers to customer questions based on information registered by businesses and content posted on 톡채널, including store details, menus and recent updates. The update also automates answer management, adds an AI reply preview tool and supports connecting users to administrators during consultations.