Industry
Samsung Electronics and Amazon apply next-generation HDR technology to OTT service first
Samsung Electronics said on Monday it has applied the next-generation video standard HDR10+ Advanced to Amazon-operated Prime Video, marking the first global rollout on an OTT service. The companies have maintained a partnership since Prime Video introduced HDR10+ in 2017, and have now expanded cooperation to the higher specification. HDR10+ Advanced adds Enhanced Overall Brightness and Intelligent Motion Smoothing, dynamically adjusting brightness, colour and motion by scene.
