AI & Enterprise
Hoffman Agency Korea launches GEO solution GEDI supporting 12 generative AI engines
Hoffman Agency Korea said on Wednesday it will introduce GEDI, a tool designed to automatically cross-analyze brand visibility and perception in generative AI and support generative engine optimisation strategy. The company said GEDI tests the same questions across 12 major generative AI engines and analyzes exposure frequency, context, message pull-through and positioning versus rivals. It also reviews cited sources and identifies opportunities to improve newsroom and website content.
