Industry
CBE 2026: Korean beauty trend captivates Chinese actress
Interest in Korean-style beauty trends is growing globally, with attention extending from inner beauty products such as collagen and balance management to items used directly, including mask packs and cleansers. At China Beauty Expo 2026 in Shanghai, Hecto Healthcare’s inner beauty brand OnRitual unveiled for the first time a global portfolio expanded into skincare. The OnRitual booth drew heavy crowds, and Chinese actress Du Yuchen also visited and looked over multiple products.
