Finance
K Bank runs cinema etiquette campaign with CGV
K Bank is expanding its offline brand touchpoints to cinemas after subway ATMs and station name co-branding. The company said it will run a brand campaign from July 18 at CGV screening rooms nationwide to promote movie-going etiquette. The pre-film video features fruit characters from its savings product “Deguldegul Farm” and an ant character from its virtual investment game “Weekly Investment King.”
