AI & Enterprise
ITCEN Croit unveils CENCUE billiards brand, targets sports tech hub
ITCEN Croit is accelerating plans to build a Sports Tech Hub starting with billiards. It unveiled its new billiards business brand, CENCUE, and will target the offline market through its directly operated stores and space brand, CENCUE Lounge. The company made a strategic equity investment in scoreboard and digital platform firm CUESCO and plans to combine CUESCO’s billiards infrastructure with ITCEN Group capabilities in AI, cloud and global sports IT.
