Musinsa said its Mujinjang Summer Black Friday campaign is posting strong sales early in its fifth year. As of June 16, more than 100 participating brands had exceeded 100 million won in sales, rising to more than 171 by 10 a.m. on June 17. Musinsa is offering discounts on about 598,000 items from 4,350 brands. It also cited rising inflation as a factor boosting interest in major discount events.

KakaoPay is offering June payment benefits at major partner brands including Musinsa, Twosome Place, convenience stores and Olive Young, ahead of the summer consumption season. It will run linked promotions with Musinsa through June 23, including in-store events and instant discounts. Twosome Place will offer a limited-time 50 percent discount on June 17. Convenience store and Olive Young discounts, along with point rewards at Salady, are also included.