Games & Commerce
18-year no-advertising instrument shop lifts new online visitors 66 percent in a month
Bandomall, an instrument accessories specialist that had not run online advertising since opening in 2008, increased new online visitors by 66.4 percent in a month and recorded a 296 percent return on ad spend. The shop credited Cafe24\'s Pro Marketing service, in which marketers handle ad planning, creative production, media operations and performance analysis. Bandomall said the service helped it select products and manage ads, leading to more online orders and offline store visits.
