Search results for Apple Upgrade
Telecommunications & Media
Smartphone makers push leasing and subscriptions as upgrade cycles lengthen
The smartphone industry is shifting from competing on device performance to competing on how phones are bought, as premium prices rise and replacement cycles lengthen. Apple has launched an upgrade program in the United States with Klarna, while Samsung runs Galaxy Forever in India combining financing and guaranteed buybacks. Analysts say such plans can feed devices back into the used market and encourage upgrades within 12 to 36 months, though benefits vary by user.
Telecommunications & Media
Apple launches iPhone leasing program from $17.99 a month
Apple has launched a new leasing programme in the United States that lets customers use iPhones, Macs, iPads and Apple Watches by paying a fixed monthly fee instead of buying them. Apple said it is starting “Apple Upgrade” with buy now, pay later provider Klarna. The plan offers different contract terms by product and model, with higher monthly payments for shorter terms or larger storage. Users can return devices at the end or keep them by paying the remaining cost, and fees may apply for damage or changes.
Telecommunications & Media
Apple Upgrade to launch as early as July 28, ushering in monthly subscriptions for iPhones
Apple is expected to start a new subscription-style program, Apple Upgrade, as early as July 28, offering major iPhone, Mac, iPad and Apple Watch models on monthly payments. Bloomberg reported Apple is preparing the relaunch with financial services firm Klarna. The program is expected to allow upgrades during the contract and options to keep or return devices at lease end, with likely terms of 24 or 36 months.
